Reuma was born following the virtual journeys of entrepreneur Lavi Zadok during the Covid-19 quarantine in the spring of 2020.
From his home in Tel Aviv, Zadok traveled the world and handpicked the most beautifully-designed, ethically-made natural 3D objects that serve as wall decor for any space.
We look for beautiful objects that are good for the environment and our well being. Our products are natural and eco-friendly.
We searched for the best artisans who preserve old crafts passed down from generation to generation, creating handmade wall decor.
We work with local collectives and families to ensure their well being, sustaining their craft and paying respect to their traditions.