Meet the people, the materials and our goods
“Travel far enough, you meet yourself.”
Reuma was born following the virtual journeys of Lavi Zadok during the Covid-19 quarantine in the spring of 2020. From his home in Tel Aviv, Lavi travelled the world and handpicked the most beautifully-designed, ethically-made natural 3D objects - in search of the right wall decor to put on his walls beside paintings. This is the result of an ongoing exploration of artisanal wall decor from around the world, something that adds soul to your wall.
"What is the use of a house if you don't have a decent planet to put it on?"
Henry David Thoreau
We live in a world where most things are manufactured in big factories and large quantities, but we don’t have to fill our home (and heart) with all of them. That’s why we believe that your walls deserve something unique, something special. All of our products are hand made, available in limited quantities -things that are gonna last forever, adding soul to your wall.
OUR CORE VALUES
We look for beautiful objects that are good for the environment and our well being. Our products are natural and eco-friendly.
We searched for the best artisans who preserve old crafts passed down from generation to generation, creating handmade wall decor.
We work with local collectives and families to ensure their well being, sustaining their craft and paying respect to their traditions.